#SeizetheControls is a public awareness campaign launched by the Video Games Europe, the European trade association representing the video games industry. Since 1998, Video Games Europe has ensured that the voice of a responsible games ecosystem is heard and understood. Its mission is to support and celebrate the sector’s creative and economic potential and to ensure that players around the world enjoy the benefits of great video game playing experiences. Video Games Europe represents major European and international video game companies and national trade associations across the continent.